Targeted Advertising

This research theme investigates targetted advertising and the use of Adtech. Large technology companies have been under fire recently for the erosion of privacy and misleading pricing that resulted from targeted ads and lack of transparency.

The research stream includes:

  • Differential pricing algorithms
  • the misleading use of location settings for advertising purposes
  • Targetting advertising practices of large technology firms

Gabby Bush, Jeannie Paterson and Tim Miller, ‘Transparency to Contest Differential Pricing’ (2021) 93 Computers and Law 49:

Media Pieces

'Australia vs Facebook: Regulating the Market of Attention' Mariam Nadeem, Gabby Bush, Dr Dana McKay and Jeannie Paterson, Pursuit,  18 February 2021.

'Privacy erosion by design: why the Federal Court should throw the book at Google over location data tracking,' Jeannie Paterson and Elise Bant, The Conversation, 19 April, 2021.

Tim Miller in Gizmodo: Apps Can Charge You More Based on Sex and Location and Legislation Can't Keep Up, 28 August, 2020.

This research stream is led by: