Call for stricter regulations on green claims in online advertising
Originally authored & published by ADM+S Centre, 1 December 2023
Consumers are increasingly mindful of the environmental impact of a product when making purchasing decisions, and marketers know it.
But how environmentally friendly are the goods you are buying? And how accurate are the “green” claims being made by advertisers in online ads?
The research is in the report Seeing Green: Prevalence of Environmental Claims on Social Media. The report was produced by the Consumer Policy Research Centre and the ARC Centre of Excellence for Automated Decision-Making and Society.
Lead author Chandni Gupta, deputy CEO of the Consumer Policy Research Centre (CPRC), said there is evidence that Australians look for environmentally friendly products, often shelling out extra for them despite the rising cost of living.