Australian regulators target corporate 'greenwashing'
Researchers from the ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) are uncovering vague and misleading green advertising on social media, with the help of the Australian consumers who are being targeted.
So far researchers have observed that many advertisers, especially those in the clothing and footwear, personal care, and food and food packaging industries, market themselves with green claims.
Many of these claims are vague and unsubstantiated, and have the potential to mislead consumers.
And listen to Professor Christine Parker talking to Damien Carrick from ABC Radio National Law Report, about 'greenwashing' (from 15:48).